Botswanas tourism industry began to develop in the context of favorable geopolitical conditions in the 1990s. Southern Africa experienced political stability following the end of apartheid as well as the release of Nelson Mandela from prison in 1990. The global improvements in transportation and communication systems of the time further served to make tourism in Botswana more viable.[3] In 1990 Botswana implemented a Tourism Policy aiming to increase tourist numbers, government revenue, and employment opportunities. The policy focused on attracting up-market international tourists from Europe, North America, Australia, and New Zealand to increase revenue. While employment rates were successfully increased with the tourism industry representing 4.5% of the total formal employment in Botswana, most higher-paying management-level positions in the industry were reserved for expatriate workers.
Botswana Tourism Guide
